Top list of how to market your business online ? Global Mogul ...

Posted on February 03, 2012 by admin

Here are some outstanding ways to promote your business online. You could call these the basics though they work and you should always use them. Here they are:

Search Engine Strategies
Perhaps the most important ? and inexpensive ? strategy is to rank high for your preferred keywords on the main search engines in ?organic? or ?natural? searches (as opposed to paid ads). Search engines send robot ?spiders? to index the content of your webpage, so let?s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called ?search engine optimization,? abbreviated as SEO.
Write a Keyword-Rich Page Title. Write a descriptive title for each page ? rich in keywords you want people to find you with ? using 5 to 8 words. Do not over do it though as many do. Over do it and your site will not be good for the customer.

Write a Description META Tag.Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page.
Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags.

Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document ? where most people write an introduction to the content of the page.

Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves.

Also create a free listing for your local business onGoogle Places for Business (places.google.com/business), Yahoo! Local (local.yahoo.com), and Bing Local Listing Center

Promote Your Video, Images, and Audio Content. Google?s ?universal search? displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses (see #11 above), and audio clips.

Submit Your Site to Key Directories, since a link from a directory will help your ranking ? and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory.

Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance.

Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites.

Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry

Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other?s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don?t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. We talk more about this on our site www.f5powermailer.com

Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site?s PageRank. As you know that is what Global Mogul Marketing?s model is. Mainly because we love sharing information to help you.

Become Part of a Social Media Community. Some of the best online communities for business include Facebook (www.facebook.com),LinkedIn (www.linkedin.com), andTwitter (www.twitter.com).

Promote Your Site in Online Forums and Discussion Lists ? ?old school? social media. The Internet offers thousands of very targeted e-mail based discussion lists, online forums, and groups made up of people with very specialized interests.

Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company?s URL.

Promote using traditional media. Don?t discontinue print advertising that you?ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc.

Don?t neglect e-mail as an important way to bring people to your website. Just don?t spam, that is, don?t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws. We go in depth about this on our site www.f5powermailer.com

Publish an E-Mail Newsletter. While it requires a commitment of time, creating a monthly e-mail publication is one of the most important promotion techniques.

Ask for E-Mail Sign-ups. If you want to get subscribers to your e-mail newsletter, you?ll need to work hard at it. Include a subscription form on every page of your website. You see we do this on our site here.

Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Though do not do it to often where it becomes spam.

Purchase Pay Per Click (PPC) ads withGoogle AdWords (adwords.google.com/select/), Yahoo! Search Marketing (www.wilsonweb.com/afd/overture.htm), or Microsoft AdCenter (adcenter.microsoft.com). This strategy is way down the list, but it is vitally important. If you cannot afford it do not worry. What we have informed you of so far will work.

and many more, just keep checking our site for more help!

The one about flying over the earth we just threw because it is cool:)

Source: http://www.globalmogulmarketing.com/?p=352

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